Brand - Vix Sinex.
Proposition - So clear, you could whistle.
Tagline - Clean as a a whistle.
Audience - 16+ for those with a blocked nose.
TV AD - The nose flute choir.
Underground escalator prints/ screens.
Interactive online, user generated content.
Best submissions are used for TV stings.
POS - Free nose flute with everyVix Sinex purchase. Instructions and direction to website inside where users can upload nose flute videos.